AEW has introduced a brand-new match type that could take pro-wrestling by storm.
The Double Jeopardy match is the newest creation from the brain of Tony Khan, and looks to be a feature of AEW going forward.
The first ever edition of the match happened last week on AEW Dynamite, and is expected to be the first of many Double Jeopardy matches.
Double Jeopardy Match
AEW’s Double Jeopardy match between two champions, with the winner of the match getting a title shot at their opponent’s belt.
This is a clever way to mark a new number 1 contender, as well as combining multiple storylines into one larger, overarching story.
The first Double Jeopardy match happened last week on AEW Dynamite, when Claudio Castagnoli took on Rey Fenix.
Fenix currently holds the ROH Tag Team Championship (alongside his brother, Penta), while Castagnoli is the reigning ROH World Champion.
If Rey Fenix won, he would have earned a shot at Claudio Castagnoli’s world title. However, the ROH Champion won the match, and will take on the Lucha Bros alongside a partner of his choice, some time in the future.
For a company with as many titles as AEW (as well as their sister-company ROH), this title-vs-title affair will be a good move going forward.
AEW Trademarked The Match
With the debut of the Double Jeopardy match, AEW have moved forward to trademark the name of the brand-new match type.
The company filed for “Double Jeopardy” on May 11 under entertainment purposes with The United States Patent and Trademark Office. Here is the description of the filing:
“Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media.”
While they own the trademark for the name “Double Jeopardy”, in the context of the match type, you cannot trademark a match concept.
This is how both WWE and AEW are able to do their own version of the War Games (Blood & Guts in AEW) match, but with different names.