Jeff Jarrett’s faction in AEW could finally be getting a name, as the former TNA boss filed for the trademark of the word “Heat”.
The former WCW Champion has been a revelation in AEW, since joining the company in late 2022.
He has worked behind the scenes to launch the house show circuit in AEW, but on screen his performances have been hugely over with the crowd.
Jarrett has wrestled numerous matches, most recently in the AEW Tag Team Championship match at Double or Nothing 2023.
Here, he teamed with Jay Lethal, in a losing effort to FTR. He has teamed with Lethal for some months now, and and is also closely associated with Sonjay Dutt (another former TNA star) and Satnam Singh.
This stable has so far lacked a name, simply being referred to as the four men’s names.
However, a recent trademark filing may have uncovered the new name for the group – “Heat”.
This would clearly be a take on Jeff Jarrett and the immense heat he has garnered over his career with the crowd. Even now, he is one of the most hated heels on the roster.
On June 1, All Elite Wrestling star Jeff Jarrett applied to trademark the term “Heat” with the United States Patent and Trademark Office (USPTO).
It was made through Michael E. Dockins, who has helped countless wrestlers to secure their trademarks. Here is the description:
“G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”
What do you think? Is Heat a good name for Jeff Jarrett’s stable?